Amazon Prime Video had taken some drastic measures into its subscription model in India, and it kept its subscribers at the edge of what this change would bring for their streaming experience. Whether you are a prime video enthusiast, here’s detailed breakdown on changes and impact on you, keeping up with the ever-changing scenario of the OTT space.
New Changes in Amazon Prime Video India
1. Introduction of Ads:
From January 2025, Amazon Prime Video will be advert-supported while streaming any content piece.
There is no seamless viewing option that any person may think of having without seamless. if they go for the advert-free
2. Most Recent Deals
Amazon has several plans, thus meeting the need of everyone.
The long list of sub-tier categories include;
Subscription Plans
| Subscription Plan | Price (INR/Month) | Features |
|---|---|---|
| Basic | 299 | Ad-supported, limited simultaneous streams |
| Standard | 499 | Ad-free, HD content, 2 simultaneous streams |
| Premium | 699 | Ad-free, 4K UHD, up to 4 simultaneous streams |
3. Regional Content
As an attempt to cover all the types of audiences in India, Amazon Prime Video recently started its investment in regional language content
oNo more Tamil, Telugu, Marathi, and Bengali content coming in 2024
4. Better Parental Controls
Less control of parental lock-down into the kids, so much power in the hands of children to lock down the access to their content.
Why These Matter
1. For the Budget Customer:
This will treat a low cost view to be viewing with ads
2. For a Better View:
A high definition picture will stream out, and premium users will be comfortable with viewability at any device.
3. Regional Viewership:
This content will attract regional viewership because the demand is found for diverse and rich contents that are culturally very sensitive.
Amazon Prime Video New Plans in India FAQs
Do current subscribers automatically migrate to the new plans?
No, existing subscribers can either choose to upgrade or stay on their existing subscription until the subscription renewal date.
How do I switch to ad-free?
From account settings on either of the Amazon Prime Video application or website, you upgrade to Standard or Premium Tier.
Will ad-supported content consume more data?
Ads will incrementally use much more data, perhaps several percent compared with what the same people streaming and playback habits would have done.
Is subtitles of all content offered in regional language?
Subtitle is available on most content with regional language but Amazon plans expansion of subtitled and audio-dubbed version for more of its 2024 inventory
What does this mean to subscribers to Amazon Prime Video?
In the competitive OTT space in India, Amazon Prime Video can seek a niche as the company focuses on user accessibility and caters to different viewing needs of its users. Therefore, subscribers should evaluate their habits while streaming and choose an appropriate plan. With greater regional content and added features, Amazon Prime Video is well-equipped to corner the Indian market.
Pro Tip:
Take full advantage of the free trials as an opportunity to try a number of features of all the new subscription tiers ahead of deciding to join and to be aware of deals and launches for special promotions on your membership.
