Epic Games, developer of such blockbuster titles as Fortnite and Unreal Engine, is aggressively expanding its digital footprint. The company announced a strategic partnership with Telefónica, one of the world’s largest telecommunications companies, to pre-install the Epic Games Store on millions of devices across Telefónica’s markets. This will position Epic Games in a strong and highly competitive space.
This collaboration will help Epic Games extend its gaming platform to more audiences while Telefónica enjoys a competitive edge from enhanced digital content.
How It Affects the Gamer ?
1. Convenience: Access of all Epic’s large repository of games directly on their gadget without manually downloading.
2. Promotions and Discounts: The users on Telefónica’s network would also have special deals as well as offers on Epic Games Store.
3. Ecosystem Growth: As a result of this cooperation, it brings high quality gaming within easy reach.
This aggressive step by Epic Games depicts the trend of rising orders among gaming companies in moving forward to telecom collaborations so as to increase accessibility. As its platform was placed on a device, Epic Games now:
Catches up with Steam: Building up the competition alternative to Steam that accommodates more users
Build Brand Loyalty: Assist easy integration of new users
Increases Monetization: Allows growing its in-app purchase through amplification of its install base
What’s In for Telefónica ?
Telefónica will thus have an upper hand in the market due to offering more advanced digital services as regards the growing gaming needs. This deal is in line with the diversification of telecom giant’s revenues and strengthening its engagement with the customers.
FAQs
What is the Epic Games Store?
The Epic Games Store is a digital distribution platform for PC and macOS, best known for free games and exclusive titles.
How will this impact current Telefónica customers?
Current customers may have new options for gaming services and possible exclusive offers through the Epic Games Store.
Will Fortnite be pre-installed?
That will depend on agreements later, but the main focus of the announcement is about the Epic Games Store.
Is it worldwide?
It will initially be in the Telefónica markets that are already active, mainly regions in Latin America and Europe.
Conclusion
This collaboration between Epic Games and Telefónica paves the way for accessibility in top-quality gaming, setting trends in the same line of convergence between a telecom firm and a digital content platform. For enthusiastic gamers as well as in the greater gaming industry, this trend of convergence from both platforms will be monumental; it should not miss anyone.
